As I scan the airport escalator, luggage conveyor, and the check in booths I start wondering how many of these people I know. They all seem a little familiar, yet not quite completely. It's an experience akin to re-acquainting with someone you knew in elementary school. You know you know them, but it's been such a long time you couldn't possibly. As I watch as the sea of faces shifts in expression and motion, I start thinking that it isn't who you are, or who you know, but what you know that is important.
As people hustle to their day jobs and start their all too repetitive paces, I have to consider if they know the value of the knowledge they are demonstrating. We all know that any employer who paid you more than what you make then in an hour would be a fool. Therefore, if you are getting $12 per hour, you must at some point bring in more than that per hour for the employer. I think that is a fairly reliable way to calculate the value of the knowledge that you have. At $12 per hour your employer feels you are a good enough buy to continually "buy" you each day. Knowing this and putting it to use in your own area of business will open doors in your own entrepreneurial pursuits.
I remember the first time I learned the value of specific task knowledge. I was fishing with my father and he was putting a hook on my line. He carefully instructed me that I should tie a knot at the bottom of my sinkers to prevent them from sliding down the line toward the bait. This keeps the weight from pulling the bait into the moss on the bottom of the pond. Until that point, I didn't even know it mattered, but never forgot the tip afterward. How many people are walking around with these little bits of vital information.
For every person with a significantly helpful bit of information on how to properly perform a task, there has to be hundreds of people dying to know how to do that very task. Each topic from auto-body repair to fingernail painting has niche professionals in it who could provide useful information to an eager and hungry client pool, if they could only reach them! I have been involved in internet marketing for several years and am fully aware of the technical hurdles that lie in front of many people who are trying to break into the business. I see it every day, people rushing to enroll in program after program and buying product after product, while losing their savings, energy, and confidence. Why rush around trying to sell another persons products and knowledge when you may have a veritable library of knowledge in your own knowledge and experiences?
My point is this, the top tier of internet marketers continually make their own products because they know that middle, and lower, level internet marketers are working very hard to break through to the next level. Designing products that are billed to push you through, but really only end up leaving you disappointed all to frequently. The easiest suggestion I offer is to stop participating in the rat race of internet marketing. Learn to value the knowledge you have already, and start compiling your own product.
It really doesn't even have to be something that broad, and actually works better if it is very specific. A hobby, craft or trade that you are well versed in, or enjoy reading up on and learning about could be a great pursuit. If you know how to tie a fly to catch the largest trout, there is demand for that knowledge. Compile an e-book about your methods and secrets, and sell it. If you know how to perform the "cat" stitch in crocheting, put your knowledge into a format that is easily transmissible via the internet and start your own info business. It really doesn't matter how minuscule the bit of knowledge you have may seem to you, it may be a very valuable bit to someone else, and they may be willing to pay you to teach them about it
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